Week Eleven

Website Watching

For my final commentary on Yahoo (www.yahoo.com.au) I decided to look more closely at its revenue streams. As discussed in my first blog entry, around 90 percent of Yahoo’s revenue is from advertising. In this vein, I took it upon myself to flick through a number of the categories on the Yahoo site and ascertain which companies have forged an advertising partnership with Yahoo. On the home page, some solid advertising companies include: Samsung (new phone and camera), E-bay, Virgin Blue, Swisse (mulitvitamins), Expedia.com.au (travel and holidays), Seek learning (unis, tafes etc)
Optus, Wesley Mission, World Vision Australia, Commonwealth Bank (video, not static ad), Plan (child sponsorship organisation), Flickr, Fox, Channel 7, Commonwealth Bank, Tiffany and Co and Creative Holidays

On some of the side bar categories there were other ads which were tailored for the genre of the relevant audience. These include:
Diet Coke (lifestyle page), Music downloads (Music page), MacBook (news page), Webstrat (web development on real estate page) and ACER notebook (on real estate page), Webjet (travel page), Australia.com (travel page), and cruise liners (travel page) etc.

Also movie traliers/ads for cinema plus video store ads are popular on Yahoo – as are movie shopping carts as source of revenue. .

In addition to this other money spinners are customer-paid downloadable games. http://au.games.yahoo.com/ This is a MASSIVE section and evidently a big cash cow for Yahoo.

Cross promotions also generate income by way of promoting aligned media business such as magazines – New Idea, Famous, Home Beautiful, Marie Clare, Men’s Health, Spec Savers, Who, Women’s Health and tv station, Channel 7.

On a final note, there are numerous links on Yahoo to various shopping carts for jewellery, technology (iPods, televisions and phone etcs) and eHarmony (an online dating service).

It is clear from the advertising that Yahoo has a diverse audience representing a wide spectrum of ages, demographics, income brackets and leisure activities.

Lovely Links

The ABC’s 7.30 report on May 18 provided a succinct analysis on the current media landscape which is dominated by the likes of Packer, Murdoch and Stokes. The story highlighted that the media moguls, as powerful and rich as they are, may be in for some ‘tough times’ ahead with a tenuous share market leading to big financial losses. Also, with the rise of internet advertising and the gradual demise of newspaper and television advertising the media moguls are losing money in their coiffeurs. The story reiterated what we have been discussing in class and in our readings. For more information go to http://www.abc.net.au/7.30/content/2009/s2574058.htm

And a quirky little bit of information the Pope has just got his very own Facebook called Pope2You page to communicate more directly with young people throughout the world. The site was launched on Thursday and enables youth to send virtual postcards with pics of Benedict and excerpts of his quotes. There is also an application for iPhones and iPod Touch devices to provide video and audio news on the Pontiff’s speeches, travels and broader activities within the Catholic Church

Group Gossip

This week I will be working on provision of the final content. This will include some further work on downloading the video and then editing it. I have Adobe Premier on my computer which I will have to acquaint myself with to ensure we have some audiovisual content on our website. I did a Digital Storytelling course at ACMI a few years ago so I should be able to work out the basics of editing http://www.acmi.net.au/

Reading Ramblings

This week’s reading focused on some key technical aspects of web design. The first article was by Duyne and was entitled Meaningful error messages. Essentially, this article articulated the need to ‘graciously’ factor in error-messaging into a website design framework for the benefit of one’s audience. The article summarised four key principles to adhere to when scripting a guiding message for the readership. As quoted from the article, they are as follows:
1. Clear statement of the problem
2. Avoidance of humour (as this may cause irritation or cultural collision!)
3. Explanation of how to recover
4. Positioning the message near the problem in easy-to-read fonts and colours

The second article was by Mark Norman Francis and was entitled Validating your htmle. This piece delved a little deeper into the technical side of web construction. In brief, the article provides a few tips on how to ensure that html pages display correctly across a myriad of browsers by implementing the validation of code. Some to the tools which can be used to do this are as follows:
• The W3C MarkUp Validator, The W3C Link Checker and The W3C CSS Validator


Week Ten

Website Watching

This week I have delved into the Flickr icon on right hand side of the the Yahoo home page at http://au.yahoo.com/ Flickr is a significant media component purchased by Yahoo in 2005. In the About Us section Flickr describes itself as the best online photo management and sharing application in the world. Flickr has two main goals.

First of all Flickr seeks to help people make their content (photos and videos) available to other people on the web. Secondly, Flickr provides new ways of organising photos and videos. The beauty of Flickr is that photos and videos can be uploaded and stored as a secure blog for family and friends to view, or can be paraded for the whole to world to see if you would prefer!

Flickr has absorbed new media technologies seamlessly. In true Web 2.0 form, it allows photos and videos to be extracted from the web, mobile phones and home computers. Similarly, Flickr can distribute this information via RSS feeds, emails and blogs.

Most importantly, Flickr also enables efficient organisation of photos and video content. This can be achieved with the help of comments, notes and tags. (The tags accretes as metadata so items can be searched for and located easily later).

As Flickr continues to evolve and become even more efficient, key developments are mapped out on Flickr Blog

And so, I have had a test run on Flickr this very night. I did a search for Moneglia my favourite village in Liguria, Italy. There were more than 1000 photos that came up and I was certainly moved with emotion seeing all the places which I visited In January this year in vivid colour and form. I was inspired to join Flickr in an instant. My user name is Redrova the same as my WordPress name and I managed to put up one photo of a myself and a friend in Italy of course!!

Lovely Links

For links this week I have explored educational resources. The first link showcases the need for teachers to harness multimedia in the classroom to engage students in learning.
The second link highlights the proliferation of new media resources being assimilated in society with an eclectic focus on an explosion of knowledge accessibility via the web, text messaging, Facebook, online dating and illegal downloading!
And last but not least, an example of a multimedia resource for language teachers to use in the classroom to comically convey the merits of learning a second language.

Reading Ramblings

The Week 10 readings focused on effective navigation bars mostly to be found on the top panel and left side panel of websites, or both! Some of the key tips recommended were to use images which can be downloaded quickly and text that is easy to read. For example, use a background colour which contrasts the text.

Headlines are critical for capturing the readers attention and of course are the hook to the story which follows (along with a attention-grabbing photo!). An effective headline, will grab the reader’s attention, explain to the reader what the story is about and offer information in a palatable and/ or amusing manner. Given web readers are time-poor, they will not read every word of every story. Therefore, it is essential the writer captures the gist of the story in the first three paragraphs. Similarly, a good headline needs to be achieved within the parameters of time (eg: a given deadline for publication) and space (an economy of words). Given the limitations of space for headlines a great deal of creative skill and insight is required by the writers or sub-editor to engage the reader with just a few key words.

Some trusty reminders about snappy headings are revisited in this article. As a general rule, headlines should be presented:

  • in present tense
  • in active voice
  • with a personal tone
  • and be simple, precise and positive (to earn its place!)

Other ways to beef up a heading can include using powerful verbs, focusing on one main point and using well-chosen words to draw attention to the story.

Importantly, the author of this article reminds journos/sub-editors to be objective in their work given we all have relative perspectives of various life issues (or in cruder terms we are all laden with our own sense of truth and our own baggage!) For example, words such as valuable or well-known are relative and should be avoided. The author also gives the useful tip that if a heading is bland it is probably the verb that is lacking. This is because the verb is the engine of the headline and creates images for the reader. I thought this simple tip was quite useful and hadn’t come across it in my work as a journo. Other tips which I did come across as a journo (and agree with) are avoid abbreviations, acronyms, fully capitalised headings and exclamation marks. I also agree that flush left is the most visually appealing.

Group Gossip

The chocolate website project is coasting along and I am happy with how the general look of the website is improving. The basic content has been uploaded. As a group we have discussed a style guide to ensure consistencies with the presentation of the site and its content. We have used Word Press to create our site so an ongoing issue is trying to make our website less like a blog (given it has been created in a blog program). We also added a red background to give the site a little more warmth and to diminish its stark-white blandish resemblance to a blog. Similarly we wanted to take off the dates which pop up for blog entries off the site and were having difficulties. It was my suggestion to simply make the font white so that it becomes invisible and again diminishes the blog-feel. Last of all, there has been much discussion about what are appropriate headers on the website. As a group, using a thoroughly democratic voting process, we decided to keep the headers simple (rather than too quirky) so that there is no confusion for a web browser trying to find the information that they need. I have also done some research on domain names. See a copy of the email I sent to the group on this matter below:

Week Nine

Website Watching


Tonight I would like to talk about the News and Features section on the Yahoo home page.  This is the information which hits you in the face when you log onto www.yahoo.com.au It is located smack bang in the middle of the page and easily grabs one’s attention because of the large image which supports the lead story.  More to the point, this section woos a reader because the images on the 10 lead stories keep moving, almost like a rotating billboard.  I generally read this tabloid news service daily, in a skimming capacity.  (I have to travel elsewhere on the web or to ABC news and current affairs to complement my daily serve of tabloid trash with some intellectual nourishment).  There is a standard format here – basically there are 5 lead stories, one beauty/fashion story, one health/lifestyle/financial tips story and one article pertaining to sex/love life per day.  Generally, there will one or two audiovisual stories offered which are streamed from Channel 7, or You Tube (such as Susan Boyle – the quirky spinster who has caught world headlines on the British equivalent of Australian Idol).  Yahoo News and Features is a good combination of tabloid and sensational news headlines.  In the content, there is a mix of Hollywood gossip and red carpet events (eg: Nicole Kidman, Keith Urban, Angelina Jolie, Brad Pitt, ‘TomKat’, and Paris Hilton are favourites).  Then on the rock/pop star front – the relationships and rehab of celebrities features – namely Kylie Minogue, Madonna and Britney Spears feature strongly.  In addition to this, breaking news headlines also appear.  For example, when the Australian budget was released this dominated the whole news section for a few days in early May.  This was also the case with the Victorian bushfires commentary in February.  Recently, the job layoffs pertaining to the global financial crisis have featured more prominently as has the swine flu epidemic.  Sport and technology developments also usually receive a daily guernsey on the news and features page.  The final point to make would be a general observation that having tracked this section for about two years, there has been a marked shift to include more video/tv content.  This, of course, is largely because of the Yahoo alliance with Channel 7, but at least Yahoo shows some impartiality by also using YouTube video content and some other television/video coverage intermittently. The increased audiovisual content reflects a strong commitment to interactive content by Yahoo.  

 Lovely Links

This week the Sydney Morning Herald highlights the awkward situations which teenagers may find themselves in embarrassing situation if ‘private’ images are forwarded by their partner around school or posted on the web.
And Yahoo News reports that the White House made its debut into the world of social networking. The White House has launched pages on MySpace and Facebok and is also using Twitter to blog. Content from Whitehouse.gov is also being cast in real time to MySpace and Facebook for ‘fans’ and ‘friends’ to enjoy. http://news.yahoo.com/s/afp/20090502/pl_afp/usitpoliticsobamainternetmyspacefacebooktwitter

Group Gossip

For the chocolate website group, I have focused on editing Renee’s story and providing feedback with a rational for the changes.  Renee chose to write about Haigh’s Chocolates and by the end of the reading this story I was gearing up for a cacao fix!  Renee is certainly is a gifted writer and brings strong elements of fun, empathy and reader engagement to her writing work.  Therefore, much of my commentary to support the editorial changes I made was merely nitpicking!

Reading Ramblings


This week’s articles have a strong legal bend.  The readings are themed on copyright and renowned legal cases which include Fairfax wanting copyright on headlines, Star Trek wanting to keep a firm hand on the reproduction of materials by fans and record labels pulling Mp3 into line for distributing music in an ‘unconventional way’!


I don’t support piracy of music – not just because I come from a family of original music artists – but more in principle of “do unto others as you would have done unto yourself.”  However, I agree that some of the big players in the media, music industry and literary world are being too heavy handed with maintaining control over consumers and fans – when I perceive majority of them are well meaning citizens. 


But, big questions are raised in the week 9 readings.  Are these companies (literary, music or otherwise) restricting freedom of speech? Are they candidly blocking the information highway which is being driven by participatory and consumer-driven content?  Or, do they have some right to do make their own modern prohibition laws based on intellectual property right?  Indeed, this is a legal quagmire we have on our hands.


Put in simple terms, this week’s articles tap into the broader issue of ethics.  What is right and what is wrong?  What is truly just? They tap into moral relativism – the fact that our individual viewpoints and firm convictions are moulded by media, culture, family and religion (albeit Western secularism, agnosticism or atheism).  I was impressed that Professor Lesig made mention of younger generations which have systemically grown up breaking the law as a ‘norm’.  For example, this is demonstrated in underage drinking, drugs, sex and downloading unwarranted games and music from the Internet.  Professor Lesig is right to raise this as a real issue in addressing media and content management with younger people within a legal and ethical-based paradigm.  Personally, I think ethics and philosophy need to be taught more broadly to young and old to ground their decisions in logic.  Philosophy (and to lesser degree anthropology and sociology) help people to recognise the constraints of moral relativism and sociodemographic norms in making objective decisions for the merit of the common good.  We ALL need to consider: How will my decision impact on me and other stakeholders? What are the potential consequences for all parties involved  both now and in the future? Most importantly, is this a just decision for ALL involved?  I reiterate the common good is imperative in all media management.

Week Eight

Website Watching

This week I looked at Yahoo maps at http://au.maps.search.yahoo.com/search/maps and overall I was impressed with the basic features of this page. Of course, I started with an assessment of Melbourne maps. Certainly, it was easy to find all the main roads and side streets which I looked for. Maps could easily be enlarged or reduced in size and scrolled in any direction of ones choosing with a navigation bar. Then, I searched for a small village in Italy called Moneglia and sure enough Yahoo came up with the goods again. All the main roads and again all the little back streets were perfectly located. Yahoo has tried to enhance the geographic search for places throughout the globe by linking pictures (from Flickr) and video content (from YouTube) as tabs for further information. The only catch is that the two videos which were listed to enhance my inquiry about Moneglia were outdated and so did not work. However, there were some very good snaps in the photo section. As a final word, Yahoo does not offer a feature similar to Google Earth http://earth.google.com/ here one can go and check out the actual houses, buildings and unique characteristics of a particular geographical location online. Perhaps this is an area of future development.

Lovely Links
Oh my gawd! I did it. I managed to do my first videopost to YouTube and by clicking on http://youtube.com/watch?v=4W40qDfO8ZY you will have the great pleasure of watching and hearing my gaaawgeous Web 2.0 comments on Professor Michael Wesch. I know I am no Steven Spielberg yet in my director capabilities. So, please be patient with me. I hope to get some training in this niche area of videomaking as soon as time permits. Enjoy!

Tonight I had a wee look at a blog belonging to a fellow student called Renee Bergere. The url iswww.reneespeak.wordpress.com Certainly I like the look of the page. It is very clean and welcoming with a nice crisp white backdrop and neatly folded linen as the image on the border. I can tell at a glance that this blog is tidy and in order! Renee gives some thoughtful and insightful reflections on the course readings. I also was intrigued by her blogwatch of site called Fitzroyalty. This is a regular blog on the inner Melbourne suburb of Fizroy to be found at http://indolentdandy.net/fitzroyalty/

Fitzroy is of great interest to me as I am thinking of buying in the area. This site provided a very informative cocktail of local goss, entertainment and trivia! I think I liked the food outlets the best fresh baked Turkish bread piping hot out of the oven right through to ultra-fresh and super-healthy Vietnamese cold spring rolls. Yum!

Group Gossip

This week I went to Savour School, the chocolate school, and interviewed the director Kirsten Tiballs and three chocolate students for my commissioned story. I borrowed a video camera from my work so I captured some audiovisual content. Downloading content from a video camera, editing it and then uploading it to our WordPress site will be a wee bit of a challenge for me but hey, this is what it is all about getting out of one’s comfort zone and enjoying the freedom of a new technological adventures.

Week Seven

Website Watching


This week I have had a look at the Mobile Web Section on Yahoo at http://au.mobile.yahoo.com/    I have found this section absolutely FANTASTIC.  It is no wonder that this is listed as the number one mobile site in the US. Yahoo mobile web services offered include widgets, email, flickr, messenger, news, sport, weather, finance and entertainment.   The catch is that to receive these services one must have an iPhone, a Windows mobile device, a Nokia $60 phone or a Yahoo Go 3.0 compatible phone.  With the Yahoo mobile news service, information can be tailored to suit individual preferences.  By using Yahoo oneSearch, a customer can receive the news articles which suit them and tell the whole story or can organise to view the most recent postings on their favourite blog.  Similarly, users can also construct their very own newsroom, using RSS feeds to tap into their favourite news sources.  With the Yahoo mobile entertainment news all the gossip from Hollywood can be tapped into – as well as your movie times at your local cinema. On the sporting front, there is instant access to sports scores and news sorted by team, topic or event and news feeds from a person’s favourite sports writer or team. Yahoo mobile is also partnered with Blackberry to ensure its features are enhanced.  This Yahoo mobile web page is also peppered with great visuals, diagrams and instructions.  For example, I had my first shot at using and iPhone on a digital model online.  In summary, the Yahoo mobile web portfolio appears to be a very useful and well organised suite.  I was impressed by the many options which cater for people’s individual interests (eg: sport, music and entertainment) and that internet/mobile information could be made even more niche by formatting information to suit your very own personal interests.  Yahoo rolls all the tools of interactivity, customer-driven content and Web 2.0 principles (eg: flickr, email, messenger) into the mobile web market.  Customers are spoilt for choice with vast offerings on mobiles – particularly on the iPhone – which has enhanced internet browsing and downloading features. The website also encourages customers to spread their wings into more sophisticated technologies with a “learn” section for training, a “tell” section for feedback, and a “developers” section for IT geeks to add knowledge to the Yahoo mobile-web empire.


Lovely Links


Given that I am on my soapbox this week about Yahoo mobile web features, I decided to put more info about mobile technologies in this week’s links section.  Here goes:


For some really interesting case studies on mobile advertising campaigns which have been successful go to http://au.mobile.yahoo.com/newsroom/case-studies

Also for the key Yahoo developments and partnerships in the mobile domain, browse the Yahoo press releases at http://au.mobile.yahoo.com/newsroom/releases

And for Yahoo events and conferences relating to mobile technologies (even though this is a little dated info it is still useful) visit http://au.mobile.yahoo.com/newsroom

And for info on the mobile world congress in Barcelona 2010 go to http://www.mobileworldcongress.com/



Group Gossip


Here is my Ning entry for this week


Hi all,

I hope you are having a good week.
As promised, I have emailed a copy of the site map we discussed in
last week. I look forward to tweaking this draft on Wednesday – and
adding your feedback – if people are able to stay back for 15 mins or so.
Or, we can maybe collate ideas further over the email or through this blog.
I also have been munching on possible chocolate website names – and
included a few below – again I welcome your feedback or any
further suggestions.


Name proposals:
ChocolateConnoisseurs .com.au
ChocRocks.com.au (this is the name that was selected by the group.  Hurrah!)

Week Six

Website Watching


Given I am doing a food website as part of the assessment course, I thought it would be fitting to sample the food offering on the Yahoo site at http://au.food.yahoo.com/

  Yahoo Food is listed as a major player in the tab bar and it certainly has a vast selection of recipes from a swag of cooking genres and cultures. 

The Yahoo Food page is aesthetically pleasing because of a clean and sophisticated layout.  It has a crisp white background, which has neat little photos of recipes dotted throughout the page in an ordered, fresh and inviting manner.  The categories are also logical and easy to locate.  The main recipe selections include Asian, chicken, desserts, pasta, quick and easy, vegetarian, breakfast and thank goodness – CHOCOLATE.  I’ll have to have a good scrounge around the chocolate recipes to help provide some cooking content for our website, which is coming along slowly but surely.

Sub sections are also well sign-posted in this food web page with logical categories.  For example, one section includes “Most Popular Collections” covering everything tasty treasures such as cooking by ingredient, special diets and special occasions.  Then delving into some more niche categories, one can locate cuisine by nationality, recipes by meals (eg: breakfast, snacks, afternoon tea etc), and even by the season (eg: summer).

I was also amused that recipes were offered by “Provider”.  In short, the ‘provider’ merely listed the syndicate of lifestyle magazines which are aligned with the Channel 7 and Yahoo media empire.  Such titles include New Idea, Better Homes and Gardens, Marie Claire and Home Beautiful.  Surprise, surprise – Channel 7’s Sunrise program is also listed as a ‘provider’ of recipes!

None the less, I believe this is a well-resourced site and is certainly somewhere I will revisit for my next dinner party hosting escapade.  After looking at this site, I think I will have the willpower to resist buying cookbooks on sale, given they often proceed to sit on my bookshelf and gather dust.  Instead, I’ll do my wallet and the environment a favour and quit buying cookbooks and instead jump on to Yahoo Food.   


Lovely Links


This week I was blessed indeed to find some links, links and more glorious links from Guidomedia at http://www.guidomedia.com/  See below for some wonderful resources directly related to this publishing course.  I simply had to put the whole darn lot in my blog as a resource to benefit other students.  In a nutshell, Guidomedia was founded by an Australian publishing expert and now media academic, Mark Guy.  Mark recognised the need to develop a publishing portal for the benefit of media students and the broader publishing community to help locate news, resources, research and jobs in this niche and dynamic field,  

Publishing Portfolio

Online References (Dictionaries etc)
Strunk, William. The Elements of Style: http://www.bartleby.com/141/
Fowler HW 1908 The King’s English: http://www.bartleby.com/116/
ARTFL Project Roget’s Thesaurus: http://humanities.uchicago.edu/forms_unrest/ROGET.html
A Web of Online Dictionaries: http://www.facstaff.bucknell.edu/rbeard/diction.html
Biographical Dictionary: http://www.s9.com/biography/
Electric Editors Homepage: http://www.electriceditors.net
Translation: http://translate-free.com/
Weasel Words – spot the gibbberish: http://www.weaselwords.com.au/index3.htm

Media News and Analysis
Accuracy in Media (USA): http://www.aim.org/
American Journalism Review: http://ajr.org/
American Press Institute: http://www.americanpressinstitute.org
Australian Centre for Independent Journalism: http://acij.uts.edu.au/
Australian Communications and Media Authority: http://www.acma.gov.au
Australian newspaper Media section: http://www.theaustralian.news.com.au/media/
Columbia Journalism Review: http://www.cjr.org
Crikey: http://www.crikey.com.au
Editor and Publisher (USA): http://www.editorandpublisher.com/
Fair.org (USA news monitor): http://www.fair.org
Iwantmedia.com (interesting USA industry hub): http://www.iwantmedia.com/
Journalism.org: http://www.journalism.org
Media Channel .org: http://www.mediachannel.org/
Media Watch (ABC): http://www.abc.net.au/mediawatch/
Newseum (USA): http://www.newseum.org/
Online Journalism Review: http://www.ojr.org
Pew Research Centre for the People and the Press: http://people-press.org
Poynter: http://www.poynter.org
Radio National Media Report: http://www.abc.net.au/rn/talks/8.30/mediarpt/
Society for News Design: http://www.snd.org/
The State of American Media (report): http://www.stateofthemedia.org/2005/index.asp
World Editors Forum Weblog http://www.editorsweblog.org/

Industry Links
Australian Internet Industry Association: http://www.iia.net.au/
Australian Publishers Association: http://publishers.asn.au/
Central Australia Aboriginal Media Association: http://www.caama.com.au/
Community Broadcasting Association Australia: http://www.cbaa.org.au/
Commercial Radio Australia: http://www.commercialradio.com.au/
Federation Internationale de la Presse Périodique (magazines): http://www.fipp.com/
International Federation of Journalists: http://www.ifj.org/
International Press Institute: http://www.freemedia.at/
International Women’s Media Foundation: http://www.iwmf.org/
Magazine Publishers of Australia: http://www.magazines.org.au
Magazine Publishers, UK: http://www.ppa.co.uk/
Media Alliance (Australia): http://www.alliance.org.au
Online Publishers Association: http://www.online-publishers.org/
Pacific Area Newspaper Publishers Association: http://www.panpa.org.au/
Regional TV Marketing (Aust) http://www.regionaltvmarketing.com.au/
World Association of Newspapers http://www.wan-press.org/

Audience Measurement (commercial sites)
Roy Morgan (general): http://www.roymorgan.com
Audit Bureau (print circulation): http://www.auditbureau.org.au (very limited resources)
AC Neilsen (general): http://www.nielsenmedia.com/

Law and ethics
Interview Guidelines: interviewguide.html
Media Alliance (Australia) code of ethics: http://www.alliance.org.au/documents/codeofethics.pdf
Review of the adequacy of ABC Editorial Policies relating to source protection — 2007 (offers excellent research links) — click here

General resources
Australian Bureau of Statistics: http://www.abs.gov.au/
Adobe Acrobat reader: http://www.adobe.com/prodindex/acrobat/readstep.html
The web’s Swiss army knife – useful for opening all sorts of things, such as e-zines and large web documents.
National Library of Australia: http://www.nla.gov.au/home.html
Social research – Centre for Independent Studies: http://www.cis.org.au/

Web design and HTML
Jakob Nielsen, web function hard-liner: http://www.useit.com
Yale style guide: http://info.med.yale.edu/caim/manual/
O’Reilly web resources: http://web.oreilly.com/
NCSA beginner guide to HTML: http://www.ncsa.uiuc.edu/General/Internet/WWW/HTMLPrimer.html
Creating killer websites online – http://www.killersites.com/
WDVL: the illustrated encyclopedia of web technology: http://www.wdvl.com/
A different take on the presentation of web searches, by map: http://www.kartoo.com/

 Group Gossip


As it is university holidays, our chocolate website group met up formally to have a meeting about chocalicious project! Essentially, we worked out what headers we would like, what kind of content, we allocated feature stories, the design aspects, audiovisual content and agreed on Word Press as the platform to launch the website. I have decided to do a feature story on the chocolate school in Brunswick called Savour School.  I will also develop some video content on Savour School when I visit this location to interview the school founder and director, Kirsten Tiballs.

Week Five

Website Watching

Today I looked under the Music section of the Yahoo site at http://au.launch.yahoo.com/ and found it sadly lacking in music quality and quantity.

Whilst it does have a moderate music collection, I discovered that bands which are slightly older or alternative can not be accessed on the Yahoo search engine. In comparison, on YouTube (www.youtube.com) I have found every song I have been looking for from any music genre, era or obscurity. Also, I found it disgraceful that Yahoo Music Ringtones could not be downloaded because the service was temporarily unavailable!

Lovely Links

Throughout this digital editing course I have also become interested more in digital photography and video and have taken it upon myself to research some of the peak bodies in the industry as well as Victorian training providers (the affordable ones!). A summary is below:

Australian Commercial and Media Photographers www.acmp.com.au

Australian Institute of Professional Photography www.aipp.com.au

Professional Photographers Association of Australia www.atua.org.au

AAPP Australian Accredited Professional Photographers www.aapp.com.au

Photo Imaging Council of Australia www.photoimaging.com.au

Australian and Commercial Media Photographers www.acmp.com.au

Association of Australian Commercial and Media Photographers


NMIT Video Production Course


Group Gossip

Here is my Melbourne Uni Ning posting for the chocolate website group for April 1 showcasing the key developments:

Hi Chocolate Group,

It sound like the chocolate website is moulding into shape quite nicely. (Excuse the pun!)

Phil – thanks for getting the ball rolling with a plan of action and some chocolate website samples.

I agree with Gemma – we probably need something simpler and with a cleaner, more sophisticated layout – not “shoddy” or amateur-looking.

And I can stay back after class for a wee while to sort out the web map and more clearly define our roles.

Folks, I’ve had a look in my Melbourne Brunch and Shopping Secrets cards and the good news is we are on track with our chocolate research as the following places are listed: Fraus Crepes and Chocolat North Melbourne, Chocolateria San Churro Fitzroy, Max Brennar in QV Square Melbourne and Koko Black, in The Royal Arcade Melbourne. Some other considerations may be the High Teas around Melbourne which have an affection for chocolate (eg: The Windsor Hotel) and dessert nights (eg: The Langham Hotel) etc. I have also started mapping some key chocolate events from the Melbourne Food and Wine Festival website. I would be happy to assist in anyway with writing, editing, research and photography. The high-brow web design stuff is more than my right brain can digest and thank goodness Phil can come to the rescue here with some good left brain IT savvy. I’d loooooove to do a feature story on the Brunswick chocolate school and take some pics or video. A friend from work said she has attended the school and that it is really good fun. Apparently, chocolate school explains what good chocolate consists off and a good tip is the shinier it is – the better the quality. Perhaps I could even do a profile on my friend who went to the chocolate school so that the story has a more genuine feel. Look forward to chatting some more tomorrow. Cheerio, Maggie

Reading Rambles

Beyond Usability and Design: The Narrative Web, by Mark Bernstein

What I found most interesting the week 5 readings is that many of the fundamental principles in print journalism also pertain to the web platform. For example, the inverse pyramid where one starts with the key facts and works there way down to the least important facts at the end. Also the KISS (keep it simple stupid) principle applies in terms of layout (not too many bells and whistles so that it is a jungle of noise and pyrotechnics to wade through and deter a reader!). And last but not least not too texty is another rule of thumb for print and online media – that is text should be broken down to bite size chunks with sub headings to make it more appealing. This easy-to-read format also helps to cater for today’s online readers who are mostly time-poor skimmers.

The article reiterated that the web is the quickest news medium and has the capacity to offer the freshest cut on breaking news. When compared to its competitors, the web is a versatile competitor because it can offer the movement of tv, the audio of radio (which enables multi-tasking) and the intimacy of print. The web also has the unique benefit of information storage where content can also be readily archived or hyperlinked as required.

Googlezon/ future of online media video


Googlezon is a far-fetched video presentation highlighting how online news is becoming an increasingly powerful force in the world media landscape. The video showcases some prominent media/IT developments and acquisitions up until now namely the Worldwide Web, Friendster, Tivo, Blogger and Gmail. Then it rather cheekily solicits world domination by Google! The video forecasts that in 2014 Google will knock the New York Times off its perch as a leading world print publication due to the public preference for online communication. Googlezon advocates a more active participation in the media by citizen journalists as a right which all inherently possess to contribute, participate and integrate information technology into their lives.